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So, go for the voice that feels like you! They’ll appreciate getting to know the real personality behind your business. And, they’re astute at identifying content that’s either lazy or trying too hard. They want to engage with content that feels genuine and real. Your business has a unique personality, and so does your Instagram.ĭon’t be afraid to use your authentic voice, incorporate humor, and have fun with everything you’re posting to get more Instagram followers. Or, you can always add your own branded hashtag if you want to encourage your followers to use it in their posts.Īdding these elements to your bio will make it easy to get more Instagram followers (and more business) when users come across your page. If this makes sense for your business, think about using a widely-used hashtag (more on that below). The Pontchartrain also included a hashtag in their bio - the popular and localized, “#FollowYourNOLA.” Help them take the next step to book with you. It’s important to tell your visitors what to do next in your bio. The Pontchartrain says, “Book your stay with us!” ahead of the link.
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In this example, The Pontchartrain Hotel in New Orleans, LA says, “A Garden District gem - Established in 1927.” Right away, you know their location and that they’re a long-standing establishment in NOLA. It should also have the right link (since Instagram bios can only include one!)Ĭonsider that your bio link is often your first introduction to a potential customer. This means that your Instagram bio should represent who you are and show off what you’re all about. You want people who are likely to follow and engage with your business on Instagram to find you easily. Make your Instagram bio awesomeįind your voice and put together an Instagram bio that scores clicks to get more Instagram followers. Let’s take a closer look at each Insta tactic, shall we? 1.